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Social Media Marketing for Art Projects : Exploring the Possibilities of Using Social Networks to Improve Promotion of VB Photography Centre, Kuopio
(2021)
This thesis focused on the development of new strategies for social media content and their implementation on the exhibition “Koiran Paras Ystävä” (Dog’s Best Friend) in VB Photography Centre in Kuopio. The primary goal ...
The Rise of Influencers : And The Importance of Them in Marketing And PR
(2019)
This thesis project was implemented to deepen the author’s understanding of the topic of influencers, with a further aim to facilitate the general public’s understanding of what and who are influencers, what exactly is ...
The Development of Employer Image and Its Effect on Talent Acquisition : Case FinVector Oy
(2020)
The thesis focuses on development of employer image and its effect on the case company’s talent acquisition. The objective was to examine if FinVector Oy’s activities towards developing a more significant employer image ...
The use of Facebook in recruitment of Nigerian students.
(2023)
Tertiary institutions in Finland are making efforts to internationalize their study programs. The implication of this is that these institutions would need to market these institutions and course curriculum to international ...
Influencer Marketing in TikTok
(2023)
The main objective of this thesis is to produce development ideas for commissioning company, Monochrome, on how to create efficient and functional TikTok influencer marketing. The use of social media is commonplace, as is ...
Marketing development plan for Restaurant Krouvi
(2022)
The primary objective of this thesis project was to study and develop Restaurant Krouvi’s marketing operations. Marketing is a vital concept in strategic planning of business. The client company does not have a strategic ...
Digital Marketing Strategy in Blockchain Gaming Industry. Case Company: RBL Labs
(2022)
This study was commissioned by RBL Labs, a game studio that designs and releases games about Non-fungible token (NFT). While the company is active on some digital channels, it does not have a long-term social media strategy. ...
A marketing communication plan for company X in China
(2022)
The main purpose of this thesis project is to assist company X in designing a marketing communication plan with the aim of explicating how to best market intimate care products to women in China. Thus, a further pur-pose ...
THE IMPACT OF SOCIAL MEDIA INFLUENCERS ON PURCHASE DECISIONS
(2023)
The main objective of this thesis was to investigate how social media influencers impact Savonia University of Applied Sciences students’ purchasing decisions. The aim was to analyze Instagram and TikTok influencers and ...
Influencer marketing effects on sales and sales-related actions
(2023)
This bachelor’s thesis study researched the effects of influencer marketing on sales and sales-related actions in Finland and the aspects that influence the effectiveness of influencer marketing campaigns. The research ...




